is an art director and graphic designer based in Amsterdam, currently exploring custom type, coding and motion design.
Providing freelance services in editorial design, visual identities, typedesign, branding and design assistance.
Contact
email
phone
insta
CV
Art Practice
He’s part of Current Affairs, an art group exploring context, form and content through exhibitions, printed matter and production of various objects.
Services
Art Direction, Interactive Design, UI/UX, Brand and Design Consulting, Visual Identity, Motion Design, 3D, Typography, Editorial Design, Web Design, Research and Development.
Selected Clients
Nike, The North Face, Canada Goose, Loro Piana, Bang Olufsen, Philips, AEG, L’Oreal, BMC Swiss, Honda, Yamaha, Lazer, Trek, Leica (via INDG), St. Joost, Odio and others
Statement
Luca is excited by the evolution of new digital landscapes – how they're informed by the large print tradition, and vice versa, how print environments are affected by the digital progression. As a type and graphic designer as well as an occasional creative coder, his aim is to investigate the processes of type design — and design itself — as an experimental practice.
Approach
His working method follows a systematic approach with a focus on three key elements: typography, shapes and motion. While he's not trying to create or achieve some signature aesthetic, these elements have a strong impact on Luca’s visual language. His vision is based on an idea that form is as vital as function and content.
Exhibitions, Lectures and Features
September 2023
Polyhood 002 – Group Show
SUBBAR
Eindhoven, The Netherlands
December 2022
BYOB – Group Show
Upstream Gallery
Amsterdam, The Netherlands
November 2020
Self presentation and network mapping tool lecture
St. Joost MA Situated Design
Den Bosch, The Netherlands
October 2020
The New Intimacy – Dutch Design Week
Eindhoven, The Netherlands
October 2020
Inside Out Graduation Show – Project Showcase
Den Bosch, The Netherlands
October 2020
MetropolisM Magazine – Campaign Design featured, full page print
Utrecht, The Netherlands
December 2019
Box is Freezing – Posters Solo Show
Plugin City, Eindhoven, The Netherlands
July 2019
Box Chapter 1 – Motion posters Group Show
Plugin City, Eindhoven, The Netherlands
June 2019
Walk the line – Posters Group Show
Sub Strato, Varese, Italy
February 2017
Organic Design Book featured, two pages print
Sendpoints Publishing Co Std – ISBN9881470358
Guangzhou, China
April 2016
My Daily Dose Collection – Fuori Salone event – Group Show
Skin Inc Brera District
Milan, Italy
April 2016
Intersection – Fuori Salone event – Group Show
Culture Centre La Fabbrica del Vapore
Milan, Italy
May 2015
Light and Food – Group Show
HSL / .ExNovo Italia
Milan, Italy
March 2015
You(r) Inside – Fuori Salone event – SAMET – Group Show
Gallery Ponte Rosso
Milan, Italy
February 2015
Design in Bottiglia, Atelier Torre Fornello – Group Show
Piacenza, Italy
Current Jobs
September 2023 → Present
Interactive Art Director
INDG
Amsterdam, The Netherlands
Past Jobs
February 2021 → September 2023
Digital Designer
INDG
Amsterdam, The Netherlands
January 2020 → October 2020
Graphic Designer and Social Media Content Creator
Master Institute of Visual Cultures
Den Bosch, The Netherlands
March 2018 → August 2018
Graphic Designer and Social Media Manager
New College Group company
Manchester, UK
November 2016 → February 2018
Graphic Designer
D-TEAM Studio srl
Milan, Italy
March 2013 → February 2017
Freelance Graphic Designer
Nau!. Optical Stores, SparkMe and other Italian brands.
Milan, Italy
Education
December 2020
Creative Coding and Motion Workshop
Studio Dumbar
Rotterdam, The Netherlands
August 2018 → September 2020
Master of Arts Graphic Design
St.Joost / Master Institute of Visual Cultures
Den Bosch, The Netherlands
July 2020
Variable Font Workshop
with Typearture, Thomas Dahm
Hosted by Halfvet and Neon Moire
Amsterdam, The Netherlands
September 2019
Advanced Typography: Transmedia
with Nik Hafermaas, Brad Bartlett
Hosted by LinkedIn Learning
Sunnyvale, CA
October 2013 → November 2016
Bachelor of Arts Design cum Laude
Academy of Fine Arts of Brera
Milan, Italy
September 2007 → July 2013
High School graduate in Graphic Communication Arts
Liceo Artistico Statale Frattini
Varese, Italy
is an art director and graphic designer based in Amsterdam, currently exploring custom type, coding and motion design.
Providing freelance services in editorial design, visual identities, typedesign, branding and design assistance.
Contact
email
phone
insta
CV
Statement
Luca is excited by the evolution of new digital landscapes – how they're informed by the large print tradition, and vice versa, how print environments are affected by the digital progression. As a type and graphic designer as well as an occasional creative coder, his aim is to investigate the processes of type design — and design itself — as an experimental practice.
Approach
His working method follows a systematic approach with a focus on three key elements: typography, shapes and motion. While he's not trying to create or achieve some signature aesthetic, these elements have a strong impact on Luca’s visual language. His vision is based on an idea that form is as vital as function and content.
Art Practice
He’s part of Current Affairs, an art group exploring context, form and content through exhibitions, printed matter and production of various objects.
Services
Art Direction, Interactive Design, UI/UX, Brand and Design Consulting, Visual Identity, Motion Design, 3D, Typography, Editorial Design, Web Design, Research and Development.
Selected Clients
Nike, The North Face, Canada Goose, Loro Piana, Bang Olufsen, Philips, AEG, L’Oreal, BMC Swiss, Honda, Yamaha, Lazer, Trek, Leica (via INDG), St. Joost, Odio and others
Current Jobs
September 2023 → Present
Interactive Art Director
INDG
Amsterdam, The Netherlands
Past Jobs
February 2021 → September 2023
Digital Designer
INDG
Amsterdam, The Netherlands
January 2020 → October 2020
Graphic Designer and Social Media Content Creator
Master Institute of Visual Cultures
Den Bosch, The Netherlands
March 2018 → August 2018
Graphic Designer and Social Media Manager
New College Group company
Manchester, UK
November 2016 → February 2018
Graphic Designer
D-TEAM Studio srl
Milan, Italy
March 2013 → February 2017
Freelance Graphic Designer
Nau!. Optical Stores, SparkMe and other Italian brands.
Milan, Italy
Education
December 2020
Creative Coding and Motion Workshop
Studio Dumbar
Rotterdam, The Netherlands
August 2018 → September 2020
Master of Arts Graphic Design
St.Joost / Master Institute of Visual Cultures
Den Bosch, The Netherlands
July 2020
Variable Font Workshop
with Typearture, Thomas Dahm
Hosted by Halfvet and Neon Moire
Amsterdam, The Netherlands
September 2019
Advanced Typography: Transmedia
with Nik Hafermaas, Brad Bartlett
Hosted by LinkedIn Learning
Sunnyvale, CA
October 2013 → November 2016
Bachelor of Arts Design cum Laude
Academy of Fine Arts of Brera
Milan, Italy
September 2007 → July 2013
High School graduate in Graphic Communication Arts
Liceo Artistico Statale Frattini
Varese, Italy
Exhibitions, Lectures and Features
September 2023
Polyhood 002 – Group Show
SUBBAR
Eindhoven, The Netherlands
December 2022
BYOB – Group Show
Upstream Gallery
Amsterdam, The Netherlands
November 2020
Self presentation and network mapping tool lecture
St. Joost MA Situated Design
Den Bosch, The Netherlands
October 2020
The New Intimacy – Dutch Design Week
Eindhoven, The Netherlands
October 2020
Inside Out Graduation Show – Project Showcase
Den Bosch, The Netherlands
October 2020
MetropolisM Magazine – Campaign Design featured, full page print
Utrecht, The Netherlands
December 2019
Box is Freezing – Posters Solo Show
Plugin City, Eindhoven, The Netherlands
July 2019
Box Chapter 1 – Motion posters Group Show
Plugin City, Eindhoven, The Netherlands
June 2019
Walk the line – Posters Group Show
Sub Strato, Varese, Italy
February 2017
Organic Design Book featured, two pages print
Sendpoints Publishing Co Std – ISBN9881470358
Guangzhou, China
April 2016
My Daily Dose Collection – Fuori Salone event – Group Show
Skin Inc Brera District
Milan, Italy
April 2016
Intersection – Fuori Salone event – Group Show
Culture Centre La Fabbrica del Vapore
Milan, Italy
May 2015
Light and Food – Group Show
HSL / .ExNovo Italia
Milan, Italy
March 2015
You(r) Inside – Fuori Salone event – SAMET – Group Show
Gallery Ponte Rosso
Milan, Italy
February 2015
Design in Bottiglia, Atelier Torre Fornello – Group Show
Piacenza, Italy
Available for
freelance work
+31 6 83 48 20 50
info [at] lucapupulin.com
KVK 77.390.512
BTW NL 0031.89.020.B29
All rights are reserved
Copyright © 2024 Luca Pupulin
Available for
freelance work
Copyright © 2024 Luca Pupulin